Creator Roster

The Creator Roster provides tools for managing creators, tracking performance, and handling lifecycle operations.

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Roster surfaces

Two parallel roster views exist:

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Roster tabs

The roster includes multiple tabs:

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Brand tabs

Within a brand view, 8 tabs organize creators:

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Benchmark ladder

The new roster uses tenure-based weekly benchmarks:

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Weekly targets

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Status indicators

Visual strip shows week-by-week performance.

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Creator tiers

Earned ladder from lowest to highest:

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Tier benefits

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Creator flags

Flags indicate issues requiring attention:

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Flag workflow

1. Flag triggered (auto or manual)
2. Creator sees yellow flag on Brand Hub
3. Chat locked until acknowledged
4. Creator clicks “Acknowledge”
5. Chat unlocked, flag marked as seen

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Account health

Per-account grades based on:

• Sync status
• Posting frequency
• Engagement metrics
• Error history

Worst-account grade rolls up to creator level.

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Filtering

Filter roster by:

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Creator actions

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Individual actions

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Bulk actions

• Export to CSV
• Bulk flag
• Bulk message

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Removal workflow

Removing a creator:

1. Select creator
2. Click “Remove”
3. Choose reason code
4. Add notes (optional)
5. Confirm

Reason codes are tracked for analytics.

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Rejection (different from removal)

Full rejection includes:

• 60-day Better Auth ban
• Rejection letter email
• Lockout expires automatically

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API endpoints

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Backend implementation

Key files:

• app/controllers/api/internal/creators_controller.rb
• app/services/creators/benchmark_ladder.rb
• app/services/creators/flag_automation.rb
• app/services/creators/rejector.rb

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Best practices

1. Review flags promptly - Don’t leave yellow flags unaddressed
2. Use notes - Document interactions
3. Check Account Health - Sync issues affect attribution
4. Monitor benchmarks - Identify struggling creators early