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Payouts compensate creators for their content placements based on campaign rates and performance.

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Payout structure

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Pay period

  • Cycle: Friday to Thursday (weekly)
  • Processing: Following business day

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Calculation

Where:
  • Placements count - Number of posts in the period
  • PPP rate - Pay per post rate

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Rate hierarchy

Payout rate is determined by:

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Campaign rate

Set per-campaign when rates vary by initiative.

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Contract rate

Default rate for all campaigns under a contract.

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Payout export

Admins export payouts via the admin console.

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Export contents

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Export format

CSV with:
  • One row per placement
  • Summary row per creator/campaign
  • Totals at bottom

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Sync warnings

Export includes warnings for:
  • Creators with sync issues
  • Missing metrics data
  • Attribution problems

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Deduplication

Posts are deduped to prevent double-counting: Same post never counts twice across:
  • Multiple syncs
  • Different social accounts
  • Payout periods

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Brand hub display

Creators see payout information on their brand hub:

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Placements bar

Visual progress toward targets:
Paid amounts display is currently placeholder. Full payout system integration is in progress.

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Gamified pay display

Brand deals show gamified compensation:

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Base pay

Count-up animation on deal cards showing base rate.

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Bonus prizes

Top-3 cash bonuses per brand:
  • 1st place: $X
  • 2nd place: $Y
  • 3rd place: $Z
Prizes are admin-editable per brand.

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Processing workflow

1

Period closes

Thursday 11:59pm marks end of pay period
2

Export generated

Admin generates payout export CSV
3

Review

Review for anomalies, sync warnings
4

Process payment

Submit to payment processor (external)
5

Confirm

Update records as paid (manual)

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Troubleshooting

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Backend implementation

Key files:
  • app/services/payouts/ - Payout calculations
  • app/services/creator_campaigns/hub_serializer.rb - Hub display
  • app/controllers/api/internal/payouts_controller.rb - Export API

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Future enhancements

Planned payout improvements:
  • Real-time payout display to creators
  • Automatic payment processing
  • Payment history in app
  • Tax document generation