Creators

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Creator lifecycle

┌─────────────┐     ┌─────────────┐     ┌─────────────┐     ┌─────────────┐
│  Discovery  │────▶│  Onboarding │────▶│   Active    │────▶│  Graduated  │
│             │     │             │     │             │     │  /Removed   │
└─────────────┘     └─────────────┘     └─────────────┘     └─────────────┘

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Discovery

• Ambassador referrals - Existing creators share invite links
• Job board applications - Applying to public brand deals
• Direct invites - EVO team sends personal invitations

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Onboarding

1. Basic information (name, email, phone)
2. Social account connection (TikTok, Instagram, YouTube)
3. Content niche and experience
4. Platform quiz (knowledge check)
5. Agreement acceptance

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Active

• Access to brand hubs for their deals
• Dashboard showing performance metrics
• Chat access to brand channels
• Strategy documents for each brand
• Ability to submit content for approval

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Graduated/Removed

• Brand deals complete naturally
• Performance issues lead to removal (with reason codes)
• Creator chooses to leave

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Creator tiers

• Which brand deals are visible
• Chat room access (tier-specific rooms)
• Priority in matching algorithms

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Social accounts

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Supported platforms

• TikTok - Primary platform, OAuth or scrape
• Instagram - Reels and posts
• YouTube - Shorts and videos
• Facebook - Reels (via scraping)

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Connection types

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Approval workflow

1. Creator connects account
2. Account enters pending approval status
3. Operator reviews and approves/rejects
4. Approved accounts begin syncing

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Brand memberships

Creator ──▶ BrandCreatorMembership ──▶ Brand
                    │
                    ├── status (active/removed)
                    ├── placements_cadence (daily count)
                    └── onboarded_at

• A creator can work with multiple brands simultaneously
• Campaigns run under brands, creators see all their brand’s campaigns
• Removal from a brand removes access to all its campaigns

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Creator dashboard

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Content workflow

1. Post content - Creator posts to their social platforms
2. Automatic detection - System scrapes and detects new posts
3. Attribution - Posts attributed to active campaigns
4. Metrics tracking - Views, likes, comments tracked over time
5. Approval (optional) - Some brands require pre-approval

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Flags and compliance

• Missing posting cadence
• Low engagement rates
• Content policy violations

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Support

• In-app chat - Direct messaging with community managers
• Zendesk - Formal support tickets via /support link
• Coach booking - 1:1 calls with creator coaches (Calendly)